FreshDirect

Since 2018 I have worked at FreshDirect as a Designer on their creative team. My role includes working on a variety of projects ranging from web/digital, print, motion graphics & video editing. Working together with the team on every aspect of the creative process from brainstorming, storyboarding, and creative execution. Below are some examples of work I was particularly excited to work on.

Union Square OOH Campaign: Multiple touch points from conceptualization, image editing, design and animation.

OOH campaigns: Subway Triptych, NYC Digital Taxi Tops, Autumn Time Square Cube: Ideation, image editing/rigging, design, & animation.

Social & Awareness: Recipe Teaser (Strawberry Crisp), Foodkick LinkNYC screen, NY Yankees Social. Video editing, animation, & design.

Iconography for new site navigation (+ in-homepage screengrab). Designs based off of original site nav icons.

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Blue Apron