From 2014-2017 I was a designer at Blue Apron. I worked on a variety of projects from emails, to printed collateral, gifs, and assisting on photoshoots as well as art direction.
1.) Cookbook Launch - Art direction + Design Our cookbook launch was slated to happen in late fall, right around Thanksgiving. The goal was to focus on seasonality without directly tying into the holiday.
2.) Perfect Pair! - Design The goal here was to connect our food and wine offers through a tinder-esque approach. GIF created in Photoshop.
3.) Seafood Dinner - Design Tying into an upcoming recipe using our campaign assets.
4.) Wine Email- Design An email using our "birthday" campaign assets for our wine program.
5.) Blue Apron NYC T-shirt badge T-shirt badges made for an event in NYC.
BA COOKBOOK LAUNCH
BA "The Perfect Pair"
BA Seafood Dinner
BA Wine Email
BA NYC T-shirt badge
Dinner At Desmonds
Commissions for Jordan Schursky's student film, "Dinner at Desmond's."