From 2014-2017 I was a designer at Blue Apron. I worked on a variety of projects from emails, to printed collateral, gifs, and assisting on photoshoots as well as art direction.
1.) Cookbook Launch - Art direction + Design
Our cookbook launch was slated to happen in late fall, right around Thanksgiving. The goal was to focus on seasonality without directly tying into the holiday.
2.) Perfect Pair! - Design
The goal here was to connect our food and wine offers through a tinder-esque approach. GIF created in Photoshop.
3.) Seafood Dinner - Design
Tying into an upcoming recipe using our campaign assets.
4.) Wine Email - Design
An email using our "birthday" campaign assets for our wine program.
5.) Blue Apron NYC T-shirt badge
T-shirt badges made for an event in NYC.